Corporate Branding Manager

1. Brand Strategy & Identity

• Develop and implement corporate branding strategies to position the company as a leading property developer.
• Establish and maintain a strong brand identity, messaging, and tone across all platforms.
• Monitor industry trends, competitors, and customer perceptions to refine branding strategies.

2. Branding & Marketing Materials

• Oversee the creation of high-quality branding materials, including brochures, advertisements, social media content, and corporate videos.
• Ensure consistent branding across all touchpoints, including project launches, sales galleries, hoardings, show units, and corporate offices.
• Work closely with marketing, sales, and graphic design teams to align branding efforts with property campaigns and customer engagement strategies.

3. Public Relations & Corporate Communication

• Develop corporate narratives, press releases, and media engagements to strengthen brand positioning.
• Manage media relationships and ensure positive brand representation in press coverage.
• Oversee branding execution at corporate events, property launches, exhibitions, CSR initiatives, and sponsorship activities.
• Collaborate with HR to develop employer branding strategies that attract top industry talent.

4. Digital Branding & Online Presence

• Manage the company’s online presence, ensuring a unified brand image across websites, social media, and digital campaigns.
• Work with the digital marketing team to enhance brand visibility through SEO, paid ads, and content marketing.
• Track public perception of the brand through social media monitoring, online reviews, and customer feedback.
• Respond to public inquiries, comments, and concerns effectively to maintain a strong and positive brand image.

Job Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in branding, marketing, or corporate communications, preferably in property development.
• Strong understanding of real estate branding and property marketing.
• Excellent storytelling, communication, and public relations skills.
• Experience in digital branding strategies and social media management.
• Ability to collaborate with sales, design, and marketing teams.
• Strong project management skills to oversee branding campaigns and events.